iPhone SMS Message Spam

Today, I received an SMS message from Zynga, the makers of the Live Poker iPhone app. The message read:

dgarozzo, did you know you can earn free chips by playing other Zynga games? Todays featured game is Word Scramble! http://budurl.com/wordscramble2

Now that I have upgraded to the 3G iPhone, I am limited to 200 text messages. I didn’t give Zynga permission to text me. There’s no preferences in the app to give them permission to text me. How is this legal?

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